Post by ATP on Jan 4, 2024 12:50:19 GMT -6
NCAA carves out an ESPN contract with the women's basketball tournament after accidentally discovering that a lot of people actually watch the games. Other "minor" sports get a boost as well.
The popularity of the women’s tournament has steadily increased during its time as an exclusive ESPN property, setting viewership records last year. The title game between LSU with Angel Reese and Iowa with Caitlin Clark drew nearly 10 millions viewers.
AP Link here:
apnews.com/article/ncaa-espn-womens-basketball-3a749734984eabde52ea5ec8a7dfe34e?user_email=0006a19f4ca0ac4c16f10755e8f3be1f51648713761722a189b14aaa31e744f9&utm_medium=Sports_Wire&utm_source=Sailthru&utm_campaign=SportsWire-Jan4-2023&utm_term=Sports%20HQ
The popularity of the women’s tournament has steadily increased during its time as an exclusive ESPN property, setting viewership records last year. The title game between LSU with Angel Reese and Iowa with Caitlin Clark drew nearly 10 millions viewers.
AP Link here:
apnews.com/article/ncaa-espn-womens-basketball-3a749734984eabde52ea5ec8a7dfe34e?user_email=0006a19f4ca0ac4c16f10755e8f3be1f51648713761722a189b14aaa31e744f9&utm_medium=Sports_Wire&utm_source=Sailthru&utm_campaign=SportsWire-Jan4-2023&utm_term=Sports%20HQ